The Full Episode Audio:
Show Notes:
The best young operator in your district has already decided whether they'd work for you — and they made that call from their phone, long before any job ad went live.
In Episode 130, Ben Law sits down with Lavinia Wehr, Founder and Creative Director of AgSocial, the socials-first agency built specifically for agricultural businesses. Lavinia grew up on a sheep and broadacre property in Esperance, backed herself into business at 22, and now works alongside some of the country's most ambitious farming enterprises to shape how they're seen online — and who they attract because of it.
This conversation is for the family business that's growing, professionalising, and quietly competing for the same handful of high-calibre people everyone else wants. Lavinia and Ben talk through why a strong online presence has become one of the most practical recruitment tools a modern farm has, how the right content shows prospective staff exactly what kind of operation — and family — they'd be joining, and why the businesses getting this right are pulling ahead while others wonder where the good applicants went.
You'll hear how to start from a blank page without feeling overwhelmed, what high-performing agribusinesses are doing differently right now, and the small, surprisingly ordinary moments on farm that turn out to matter most to the people watching. There's also a candid thread running through the episode about the next generation — what it really takes to step into a leadership seat in a multi-million-dollar farming business, and why backing yourself early may be one of the most valuable decisions a young person on the land can make.
If your family is thinking seriously about who carries the business forward — and how you'll attract the people who help them do it — this one's worth your time.
--------------------------------
Learn more about AgSocial: a socials-first marketing agency built specifically for agricultural businesses. They create strategy and content that actually resonates with growers — and helps farms recruit better people. Worth a look if this is on your radar – https://www.agsocial.com.au/